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This is how viral marketing influences opinion forums

This is how viral marketing influences opinion forums

Especially in bad economic times, many companies strive for the best possible success with the lowest possible budget for marketing measures. A relatively new and previously unknown possibility is to market products using comments in blogs or forums. In this variant of viral marketing, an agency is usually charged with writing positively about a particular product or company in various blogs and forums. The primary purpose of this measure is to prevent potential customers from doubting. But how effective is this type of viral marketing, and what should you watch out for if your campaign does not harm your own business?

It is sometimes quite amazing how different a particular product can be read on the internet. While some comments are completely negative, other reviews of compliments are just so crowded. As consumers, these different opinions can lead to irritation. The new scam of the industry is criticized partly for this reason, in part violently. Consumers can no longer rely on users for more information since the introduction of new marketing measures on the Internet. After all, any criticism can be bought. But how did the companies come up with the idea of ​​creating such viral marketing campaigns? The reason is probably primarily the many studies, which prove time and again that the opinion of customers in the many forums and blogs significantly contributes to the purchase decision.

Honest or purchased entry?

In contrast to the usually objectively written company slogans, interested users believe the opinions of other customers significantly more. Consumers should be convinced by the purchased comments and contributions to the quality of a particular product. A strategy that works! Viral marketing from the textbook. But how can an ignorant Internet user distinguish paid from honest opinions? Usually not at all. The creative agencies of the big advertising agencies usually formulate their comments in such a way that they can hardly be distinguished from honest customer opinion. Christian Jarchow from the market research company GfK comments on the subject as follows: “Opinion forums today influence every fourth online purchase”. The tendency is increasing, according to several experts.


Many companies already have the entries on the various opinion forums under scrutiny and write when several negative posts are written corresponding positive entries. Of course, they always make sure that the names are changed and that the frequency remains in an inconspicuous frame. Basically, viral marketing uses a well-known and popular scam: word-of-mouth.

From the top manufacturer to the scandal producer

An example from the USA shows what damage a company can suffer if it does not react accordingly to entries. Some time ago, a bicycle lock manufacturer suffered a huge loss of the image when a user posted a video on the web showing how a company lock could be opened using a pen. Many claims that the company is still struggling with the consequences today. If the company had responded adequately to the entries at that time and initiated a counter-campaign, the damage would probably have been much smaller. Instead, the video spread from a cycling forum, through large video portals to the New York Times. This example makes it clear once again what effects this “wildfire effect” can have.

Professional email marketing with Vtiger CRM

Professional email marketing with Vtiger CRM

Email marketing as a form of direct marketing is becoming more and more important, as companies can communicate so directly with their customers, inform customers and initiate business. However, email marketing is also a big challenge for many companies and must be seen as part of Customer Relationship Management (CRM). If you want to run professional CRM, you have to spend a lot of effort here or work with software that includes many of the required functions. Vtiger CRM is such a software, with the help of which professional and targeted personalized e-mails or newsletters can be created.
The software has plugins for Microsoft Outlook and Microsoft Office, for Mozilla Firefox and Thunderbird. These plug-ins make it easy to set up account information, and it’s possible to work comfortably in the appropriate text or email programs. Contact data can be easily imported and filtered. Mass emails can be easily created and sent.

With just a few clicks, a template for sending emails can be created using Vtiger CRM, numerous templates are available. In order to personalize the e-mails, Vtiger CRM accesses the corresponding data fields and copies these variables into the message. Since this software is an open source solution, every user has the freedom to adapt the installation to their own circumstances. It is therefore very flexible.

The email marketing campaigns are managed and evaluated using Vtiger CRM. Based on the customer data, the effectiveness of the campaign is understood. With each campaign, new customer data can be recorded and new information about the target group can be transferred to the system. From this, new campaigns can be quickly and easily developed again. Through active email marketing companies create valuable lists, full of usable and up-to-date customer data. The marketing campaigns contribute to branding. The various filter functions make it possible to quickly and effectively target precisely the target audience, those interested in a particular campaign. This avoids wastage and prevents customers from being bombarded with mass emails, which would then only go nowhere.

Synergy effects in social media networks

Synergy effects in social media networks

The wealth of opportunities offered by (online) marketing to increase brand awareness and, in general, to develop efficient strategies for their business, has increased dramatically in recent years. To market yourself, for example as a freelancer, you do not need your own marketer but can do a lot in this area alone. Just through Facebook, viral marketing has evolved significantly and got an immense boost. Advertising reaches a lot of people there and has become the source of revenue for Facebook.

YouTube, which has long been the place to efficiently promote almost anything on the Internet with a skilful video, has become even more important in combination with the multiplier Facebook. Continue reading Synergy effects in social media networks