Email marketing as a form of direct marketing is becoming more and more important, as companies can communicate so directly with their customers, inform customers and initiate business. However, email marketing is also a big challenge for many companies and must be seen as part of Customer Relationship Management (CRM). If you want to run professional CRM, you have to spend a lot of effort here or work with software that includes many of the required functions. Vtiger CRM is such a software, with the help of which professional and targeted personalized e-mails or newsletters can be created.
The software has plugins for Microsoft Outlook and Microsoft Office, for Mozilla Firefox and Thunderbird. These plug-ins make it easy to set up account information, and it’s possible to work comfortably in the appropriate text or email programs. Contact data can be easily imported and filtered. Mass emails can be easily created and sent.
With just a few clicks, a template for sending emails can be created using Vtiger CRM, numerous templates are available. In order to personalize the e-mails, Vtiger CRM accesses the corresponding data fields and copies these variables into the message. Since this software is an open source solution, every user has the freedom to adapt the installation to their own circumstances. It is therefore very flexible.
The email marketing campaigns are managed and evaluated using Vtiger CRM. Based on the customer data, the effectiveness of the campaign is understood. With each campaign, new customer data can be recorded and new information about the target group can be transferred to the system. From this, new campaigns can be quickly and easily developed again. Through active email marketing companies create valuable lists, full of usable and up-to-date customer data. The marketing campaigns contribute to branding. The various filter functions make it possible to quickly and effectively target precisely the target audience, those interested in a particular campaign. This avoids wastage and prevents customers from being bombarded with mass emails, which would then only go nowhere.